Allyson Smith, Vice President of New Media for The Jim Henson Company, develops and executes the company’s social networking strategies and seeks out business development for new online and mobile opportunities. She communicates with thousands of fans daily on multiple accounts, finds innovative ways to incorporate partner and corporate messaging, and specializes in distinctive online stunts and giveaways. Smith is also a content producer for multiple platforms, including television series, web video and applications. Recent credits include supervising producer of “Late Night Liars” for GSN, producer of “Simian Undercover Detective Squad” for Microsoft, project manager of “Dinosaur Train Eggspress” iPhone app, and co-producer of season 1 of the Webby-honoree “The Possibility Shop” for Disney’s FamilyFun.com. Allyson received her Bachelor of Arts in Film Studies from U.C. Santa Barbara. A passionate lover of food and wine, Allyson is also a credentialed sommelier.