Blizzard’s Girl World of Warcraft Commercial – for boys or girls?

by Meg on December 1, 2011

While watching The Big Bang Theory (FINALLY just getting into the show myself) I saw this commercial for the first time:

YouTube Preview Image

I can’t decide how I feel about this commercial and if it’s really more for boys or girls.

On one hand, it’s nice to see a commercial with a girl and a girl with a “harder edge”.  Having played WoW for a number of years, I can attest that 9 out of 10 girls I’ve met in game started playing because their boyfriend got them into the game.  So on a surface level, Blizzard I think is hitting up the demographic of girls (or girls that would be interested), pretty well.

On the other hand, it’s a nerd girl in a horde shirt saying she is single and playing.  [Insert boys logging back on to harass the 0-2 females they know in the game.]

What do you ladies think?  Really for girls or more for boys?

{ 8 comments… read them below or add one }

Leave a Comment

Previous post:

Next post: